What a relief to find a watch with an elegant simplicity that doesn't make the wearer look like some dreadful C-list "celebrity", or worse. There is a huge array of truly awful examples that not only look very tacky, but also fail completely in their primary purpose by being totally unreadable.
What this watch offers is an elegance that is more Tea-at-the-Ritz than Happy-Meal (and Happy Meal free toy, come to that), combined with ease of use, a clear display, and the (fairly) eco-friendly benefit of never having to waste money and resources on another watch battery. Don't fall for the claim that this watch is really eco-friendly, but it's a little closer than most. It was a long hunt to find something more suitable for the boardroom than the playroom, but this is it. If you value substance over "style", a clear, readable face and the convenience of the battery not packing up every few weeks, then this is for you. Don't hesitate, you won't find much similar - believe me, I spent many hours searching!
Service and price from First Class Watches was just that. I couldn't find a better price (save some almost certainly fakes on a well-known auction site) and it was delivered for free the next day. Only one slight misgiving, and it is only slight: The website gave a code for an additional % off that brand at the checkout, but the voucher wasn't applied automatically. Look carefully for these offers and don't forget to apply the code, it'll make a good deal even better.